The Brand Voice System: Beta Workshop

A private founder experience with Dawn Andrews

Saturday, October 25 | 9 a.m.–12 p.m. PT | Live on Zoom

Hey friend,

You’re getting this because we’ve worked together before or you’re part of my inner circle

— the founders and creatives who actually do the work.

And if you’re anything like I was, you’re still the bottleneck.

Every piece of copy runs through you. Every message needs your final touch.

It’s not ego — it’s accuracy. You just care about your voice.

I used to live there too.

Then I built something that changed everything: a Brand Voice System — a simple, repeatable workflow that captures how I think, write, and lead, and helps me delegate without diluting.

Now, I’m teaching a handful of founders and leaders how to build theirs.

My Story (and Why I Built This)

I started experimenting with AI tools in 2021 — long before ChatGPT went viral.

There were no prompt templates, no courses, and definitely no playbook.

Just me, trial and error, and a stubborn desire to work smarter.

At first, it was chaos. I broke more things than I fixed.

Then one day, it clicked.

I drafted a thought leadership piece that normally took six hours.

The system helped me get a full draft in minutes — and it still sounded exactly like me.

Since then, I’ve refined that workflow into what’s now my Brand Voice System — and it lets me:

  • Draft and edit content that sounds like me, faster than ever

  • Delegate confidently to my team without rewriting everything

  • Keep my voice and message consistent across every platform

It didn’t replace me. It reflects me — and gave me back time to lead.

That’s what we’re building for you.

My Story (and Why I Built This)

I started experimenting with AI tools in 2021 — long before ChatGPT went viral.

There were no prompt templates, no courses, and definitely no playbook.

Just me, trial and error, and a stubborn desire to work smarter.

At first, it was chaos. I broke more things than I fixed.

Then one day, it clicked.

I drafted a thought leadership piece that normally took six hours.

The system helped me get a full draft in minutes — and it still sounded exactly like me.

Since then, I’ve refined that workflow into what’s now my Brand Voice System — and it lets me:

  • Draft and edit content that sounds like me, faster than ever

  • Delegate confidently to my team without rewriting everything

  • Keep my voice and message consistent across every platform

It didn’t replace me. It reflects me — and gave me back time to lead.

That’s what we’re building for you.

What We're Actually Building Together

A Private Voice Map

your tone, phrasing, and key language captured in a working doc you can share with your team or connect to GPT tools.

Your Prompt Library

tested scripts for writing posts, emails, and internal comms in your exact tone.

Your Personal Brand Voice GPT

(built in your secure ChatGPT account)

a private workspace that writes, thinks, and plans in your style.

Your Brand Workflow Guide

a one-page “cheat sheet” for how to use your new system every day.

You’ll walk away with a system that’s usable immediately — not a concept that collects digital dust.

If you’re ready to join the workshop and want to jump ahead,

How It’s Different from “Just Using ChatGPT”

Sure, you could open ChatGPT right now and start typing. You’d get something.

But that’s like shouting ideas into an empty room.

What we’ll build is the room itself — filled with your tone, stories, and decision logic — so every answer inside it already sounds like you.

Just ChatGPT

Starts from scratch every time

Generic output

You have to remember prompts

No memory of preferences

Feels like another tool

Your Brand Voice System

Starts from scratch every time

Branded, human, consistent

Pre-built prompt library with your voice

Pre-built prompt library with your voice

Feels like a teammate who finally gets you

About Privacy and Ownership

You keep 100% ownership.

Everything we build lives inside your own secure ChatGPT account — not mine, not anyone else’s.

It’s private by default, editable anytime, and you control who has access.

Nothing we build is shared publicly.

We’re not cloning you — we’re documenting your communication style so your team and tools can represent you accurately.

This process protects your essence — it doesn’t steal it.

Workshop Details

Live Build Session:

Saturday, October 25

9 a.m.–12 p.m. PT / 12–3 p.m. ET

Zoom (link sent after registration)

Calibration Call:

Friday, October 31

9 a.m.–10 a.m. PT / 12–1 p.m. ET

Both sessions will be recorded and shared with you.

If you’re ready to join the workshop and want to jump ahead,

Real Results So Far

Here’s what this system has already made possible — for me, and for the founders testing it with me.

Before:

A founder I work with was gearing up to launch a new service, but dreaded writing the email campaign.

She had the ideas and tone but no time to translate them into words. Her marketing manager could draft something — but it never sounded right.

She spent her weekends rewriting instead of resting.

After Building Her Brand Voice System:

During our session, we built her Voice Map and Prompt Library, then trained her Brand Voice GPT together.

Her marketing manager wrote the first draft of a four-email launch sequence in her exact tone.

She edited it in 20 minutes.

The launch hit 140% of its goal — but the bigger win? She told me, “It finally sounded like me — without me doing it all.”

That’s the power of a voice system: your team gains autonomy, your brand gains consistency, and you gain back your weekends.

And My Favorite Example — This Very Campaign

Everything you’re reading — this page, the emails, the prep checklist — was created with my own Brand Voice System.

Here’s how:

  • I asked my system to outline how I’d explain this offer if I were talking to a friend.

  • It drafted the first pass in my exact tone, using language from my newsletters, podcast notes, and client calls.

  • I refined and fact-checked in my own words.

What used to take me a full week of writing and second-guessing took three focused hours.

That’s the workflow you’ll build for yourself.

And honestly, the best proof isn’t what I say — it’s what people say in the room.

What People Say in the Room

This beta doesn’t have glossy testimonials yet — it’s too new for that.

But I’ve seen what happens when founders experience how powerful these systems can be.

“Wait… it can actually do that?!”

— after building a custom GPT that drafted her client proposal in her tone

“I feel like I just got 10 hours of my week back.”

— after seeing her system summarize meeting notes into usable copy

“Okay, this is witchcraft — but I love it.”

— mid-session, testing her first brand-aligned prompt

“You’re not teaching AI. You’re teaching freedom.”

— from a founder who finally delegated content creation without losing her voice

Every time, the look on their face says the same thing: relief, excitement, and ‘why didn’t I do this sooner?’

The Beta Investment Details

Investment: $997

(Final program will be $2,500+ when it launches publicly.)

Why Beta Pricing?

This is a live, hands-on round where I’ll be refining the structure and gathering feedback.

You get high-touch access at a fraction of the future price, and you help shape what it becomes.
Includes:

  • 3-hour live workshop

  • 60-minute calibration call

  • Lifetime access to updates

  • Beta-only support as I refine the system

Limited to 10 founder voice seats.

If you’re ready to join the workshop and want to jump ahead,

Who It’s For

  • Founders, executives, and creatives who want their voice in every message — without writing it all

  • Marketing leads, ops managers, or EAs who support those founders and want to capture and scale their boss’s voice

  • Pairs who want to attend together — one founder + one teammate

  • Smart, curious humans who want to work with technology, not against it

    Anyone ready to work fewer hours and make a bigger impact

How to Join

  1. Send payment: https://hellodawn.live/VoiceGPT

  2. You’ll get your confirmation + pre-work checklist.

  3. Join us Saturday, Oct 25 — coffee in hand, ready to build your system.

The Big Picture

This isn’t about robots taking over creativity. It’s about reclaiming yours.

You’re not handing off your voice — you’re teaching it to scale.

By the end of this workshop, you’ll have a living, breathing system that works as hard (and as thoughtfully) as you do.

See you Saturday, October 25th,

Xoxo, Dawn